about | people | contact

BRANDING

Everyone's talking about 'branding' these days. So what IS a brand? Your brand is what you want the world to remember when they think of you. It's more than just a logo, it's a marketing concept. It's the concept and image behind your business that you build upon. Nike did a good job of invoking feelings of freedom, motivation and success behind one little checkmark: Just Do It. Now that's branding.

One of our strengths is sizing you up. We like to get the big picture of your business, encourage you to define it yourself, and then identify what sets you apart from the crowd. By doing that we often find the source of your 'brand'....something to build upon. The rest is pure artistic magic.

DESIGN / BRANDING / WEB DESIGN / WEB HOSTING / COMMUNICATIONS / ADVERTISING
ABOUT / PEOPLE / CONTACT / HOME

Copyright @2002 Lake Designs Associates